Typography

Typography, from the Greek words Typos meaning form and Graphe meaning writing. This is a writing technique of arranging type to make words or language visible. There are different terms in typography;

Typeface- e.g Arial

• Serif- it is the small finishing stroke on the arms, stems and tails of the characters.
• Sans Serif (without serif)- typefaces that has uniform stroke.

Font- e.g Arial Bold 12

Leading (Line Height)- in typography it refers to the distance between the lines.

Kerning- spaces between characters.

Tracking (Letter Spacing)- consistent spacing between the letters.

Type Anatomy

Examples

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