- uncompressed and unprocessed shots that come out looking flat and dark
- preserves information/data from the camera
- raw gives you more control (sharpness & contrast)
- it needs to be viewed using your camera's software (Adobe Photoshop, Lightroom...etc)
- not suitable for printing without post processing
- It has 4096 levels of brightness
- exception - weddings
JPEG
- most common or known as the "user friendly"
- file size is much smaller than raw
- standard format
- compressed and processed by the camera
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